Post by account_disabled on Jan 16, 2024 2:48:26 GMT -5
with your current email campaigns but going further and better is the possibility. According to Demand Metric, 80% of the marketers consider that custom content should be the center of marketing work. The best content marketing companies think that the dynamic content makes you strike at the time when lead is hot. Sending discount and offers when the customer has already moved on the competitor’s website is not a good idea. The kind of data that your potential customers get should be behavioural triggers blended with personalized information. Has there been anything to learn from Netflix, Amazon and Spotify? Personalization must have been a bygone term for these rich fat and smart businesses.
Hyper personalization is what they have been following. We will take an example initially to understand the difference between personalization and hyper personalization and how the latter is winning the race. So, suppose you are having a female visitor who is on a particular product page, lets say, hair straightener at discounted cost. Personalization may be something like America Cell Phone Number List sending mail to the user with their name and user behaviour or other content associated with the product or calling the user. What else can be done? Hypersonalization! She was there on to your website for about 20 minutes and left without purchasing. A quick analysis would take into consideration the following things. Attraction of buyers towards discounted products Maximum purchase of this product has been done between 6 pm-8 pm on Weekends.
Maximum of the purchasers have come through push notification Search history of that particular hair straightener. Combining all the above information, a push notification would be sent to that visitor on her mobile on Saturday and Sunday with discounted cost between 6pm-8pm. Marketing Charts confirms that the most productive time to reach your potential customers is 4pm - 8pm Keep in mind that your offer should be clutter breaking because your message has only 8 seconds to capture the attention of the user.
Hyper personalization is what they have been following. We will take an example initially to understand the difference between personalization and hyper personalization and how the latter is winning the race. So, suppose you are having a female visitor who is on a particular product page, lets say, hair straightener at discounted cost. Personalization may be something like America Cell Phone Number List sending mail to the user with their name and user behaviour or other content associated with the product or calling the user. What else can be done? Hypersonalization! She was there on to your website for about 20 minutes and left without purchasing. A quick analysis would take into consideration the following things. Attraction of buyers towards discounted products Maximum purchase of this product has been done between 6 pm-8 pm on Weekends.
Maximum of the purchasers have come through push notification Search history of that particular hair straightener. Combining all the above information, a push notification would be sent to that visitor on her mobile on Saturday and Sunday with discounted cost between 6pm-8pm. Marketing Charts confirms that the most productive time to reach your potential customers is 4pm - 8pm Keep in mind that your offer should be clutter breaking because your message has only 8 seconds to capture the attention of the user.